CH
01
Cinder House
Hospitality / Brand world
A hotel brand built for staying out late.
STANDARD®
Independent creative company / NYC + everywhere
We make brands
impossible to ignore.
Our point of view
Safe gets scrolled past. We find the sharp truth at the center of a brand, then turn it into work with nerve, wit, and staying power.
Small senior team.
Big creative swing.
No hand-offs.
Big creative swing.
No hand-offs.
Selected work / 2024—26
Made to
move people.
CH
ROVE
WILD
O)))
What we do
From first thought
to full volume.
We join at the moment of change—a launch, a pivot, a new chapter—and build the idea and system to carry it forward.
01
Brand strategy
Positioning, audience insight, naming and verbal identity.
02
Identity systems
Visual identities made to flex across every touchpoint.
03
Campaigns
Big ideas, art direction and content that earns attention.
04
Digital experiences
Websites and products with clarity, character and momentum.
NO
BLACK
BOX
BLACK
BOX
How we work
Close collaboration.
Clear decisions.
Brave outcomes.
Senior people stay on the work
Strategy and design move together
Built to launch, not gather dust
“North Standard didn’t just give us a new look. They gave the whole company a new sense of possibility.”
— Mara Bell, Founder at Cinder House